Vintage military recruiting slogans

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Many advertising slogans and jingles of the s and '70s are still with us today, for better or worse. Even if the companies that used them have moved on to other verbiage, we'll never forget what they used to tell us. Blame it on the Mad Men of Madison Avenue, those deviously clever folks who developed catchy phrase after catchy phrase to push their clients' goods, services and ideas upon us. By the '60s and '70s nearly every home in the country had a television set, complete with rabbit ears. Televisions of this era got about 3, maybe 4 channels on a clear day and had to be operated manually, i. Kids spent their free time during the days and evenings playing outside and only came indoors when they were hungry, or it got dark out.
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21 World War I Recruitment Posters From Around the Globe

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21 World War I Recruitment Posters From Around the Globe | Mental Floss

At first this was not a good thing, not the fault of the change but because of the timing. The United States had withdrawn from Vietnam, morale was low and the country in the midst of a massive political crisis. The military had become a target for any protester with an axe to grind against the government. And unfortunately a lot of the early volunteers, while not necessarily losers, were among the lowest classes of recruits. By the s this began to get better and the all volunteer force became one of the finest military organizations in the world, in some areas the finest. In the process of this the military has spent lots and lots of dollars to attract the best recruits. In order to do this effectively it turned to Madison avenue advertising gurus.
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US Navy Recruiting

That theme must clearly communicate what working at your firm is all about. One of the best ways to communicate what you are all about is through the use of brand slogans and brand names. In order to be effective, slogans must be short but also compelling and impactful. How We Manage.
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In the early s, the US Army had a serious problem with its brand. It was stuck in an unpopular and bloody war. So in , the Army enlisted Madison Avenue to help.
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